Social Login has emerged as one of the most powerful social media tools that comes with numerous benefits for both customers as well as business. Many big organizations like Forbes, Aruba, 24 hour Fitness, etc have implemented Social Login on their websites and have seen growth in their business.
But implementing social login doesn’t guarantee you improved sign-up rates and other benefits unless you don’t avoid following common social login mistakes :
1. Not offering choice between social id providers :
Okay I agree that Facebook is one of the most popular social media platform with around 1.44 billion monthly active users on it. But not everyone wants to use Facebook to login to a website. The more options you will provide the higher sign-up rates will be. It is recommended to offer around 3 to 5 social networks in order to enhance flexibility.
The choice of social id providers can be done by analyzing target audience. For ex, if you are an ecom site, offering Linkedin as social id provider is not a wise choice. The three most popular gamers are Facebook, Twitter and Google+ that you must not avoid. Red bull works perfectly in this case by offering all the three big players on the registration page.
2. Not implementing Social Login on the important pages of your website :
Another common mistake often made by web owners is to limiting the implementation of social login on the registration page only. Instead it is highly recommended to use social login on all the important pages of the website including :
- Login/Sign in page
- Resource download page
- Commenting Page
- Landing page
3. Making social login widgets hard to locate :
Social login option should be easily visible to your customers. Always keep the option of social login above the fold. Users want everything easy and quick. With most of the audience accessing internet from mobile devices, using too small social login widget and placing them at places which are not easily visible will surely spoil your customer experience. To avoid this mistake, make sure to place social login button at easy-to-locate places as location plays an important part.
4. Not utilizing social profile data :
Yes, There are websites which have social login installed but they do not collect the user’s profile data. Many marketers completely miss the point that when they are allowing the user to login via social networks, its the data which can help them a lot! Not using the user profile data is like harness the actual power of social login. With the correct use of permission, webmasters can help marketers a lot with the precious information.
No doubt, integrating social login on the site is very easy but doing it right can help businesses in a much better. keep these points in your mind.