Marketing works best when it is done with proper research. So how do you define research? Research can be about finding best campaigns or modifying your strategies as per your audience or, in some cases it can be about finding out the best via implementing A/B tests.
But in this article, I am going to talk about A/B testing. A/B testing, in simple words is about trying two different web versions in order to find out which one works better. A small modification in the design of your website or the font size, can result you higher conversions. To help you out, here are four A/B test elements you can start with to make your landing pages more converting.
- Headline :
Headline is the first thing a visitor notices when he arrives on your landing page. So it is important that your headline explains the visitor what’s next. State clearly who you are and what the visitor needs to do next. Keep the headline simple, clear yet compelling. Try various variants in order to find out which one performs best.
Do you know the popular browser Mozilla Firefox received 3.6% benefit by changing call-to-action from “Try Firefox 3” to “Download Now - free”which resulted in 500 more downloads during testing period only.
- Lead generation form :
With A/B testing, you can improve conversion rate of your lead generation form. Try different forms of layouts. One of the most irritating thing the visitor needs to face online is to fill long lead generation forms manually. Instead of going through this time complicated process, they prefer searching better options.
Social Login works best here. Social Login lets your website visitors authenticate themselves using their existing social identity. Social Login is one of the best ways for online data collection without making your visitors frustrated. By offering social login, you can simplify the whole lead generation process and ensure more quality leads.
- Call to Action buttons :
For most of the businesses, making the visitor click on CTA is the end goal, in that case putting some serious efforts on designing your call to action buttons is definitely a worth. You can change the color of CTAs or position or Size or even text, in order to find out which one is more compelling. Keep the text short and catchy! Try different text versions, color versions, size variants and discover the best.
- Visuals :
Pretty pictures work the best, we all know. But do you know 40% of users respond to visual content in a much better way compared to plain text. Marketers who are adding visual content in their websites are witnessing huge growth and higher conversions. Use interesting images, videos, infographics, etc.
All of these are the four basic element where you can start. The key to perfections is to keep testing and optimizing.