They say, first impression is the last impression. You never get a second chance for the first impression and that’s why every business no matter online or offline, must put some special efforts to make this first impression memorable. But unlike offline businesses, you can’t actually see, talk or listen to your visitors. All that you need to do is to create a smooth environment for your audience which can make them stick around. In this article I have summarized five tips to welcome website visitors. These tips will help you to personalize website experience for your first time visitors and convince them to convert.
- Offer a welcome message :
In an online business, you can’t hire a beautiful receptionist on your site to give warm welcome to your visitors, so what do you do? You create a personalized welcome message as soon as the user lands on your website. Add a short welcome message that can go with your business. You can also create a video that welcomes new visitors on your site. But make sure to keep the video short.
- Introduce them to your business :
Not all the visitors arriving to your website are aware of your brand values and services. So always make sure to introduce your brand to your visitors as it will improve the chances of conversions. Visitors must know about the brand they are interacting with. let them know what you do, how choosing your brand is going to benefit them. It will help them to make more informed decisions.
- Ditch the long sign up forms :Social Sign On comes in the picture. It lets your website visitors sign in using their one of their existing social media accounts such as Google+, Facebook, Twitter, etc. Apart from making the whole process smooth, it provides you permission based first party user profile data that you can utilize to create personalized experience that users love.
We all hate filling forms, right? Filling long forms online in order to register on a website is no fun at all and works as a turn off for your website visitors. Resulting they either choose to abandon the website and even if they stay, they end up filling incorrect information in forms which is going to be of no use for your business.
- Make the navigation easy :
By making small changes at your website navigation, you can guide your visitors to the next step of conversion. For ex, for first time visitors, you can showcase the top categories. Complicated navigation process might irritate users and make them leave in search of better options. So if you want to make them stay, keep the navigation as simple as possible.
- Showcase most popular products :
As the first time visitor doesn’t know much about your website and business, why not help them out by showcasing the products which are trending most . Sort out the products based on the sales. Also you can highlight the best products based on customer ratings and reviews in order to enhance the chances of conversions.
In brief, your website is basically the online home of your business. That being said, you must welcome your visitors to your online store just like you do to offline ones. Above mentioned five tips are the basic ones, you can start with.