Content has always been the king of the world of digital marketing. An effective content marketing strategy is the prime requirement for a business to be successful. But what is the sense of high quality content that is shown on page 11 or 12 of Google search results? Along with that If the content is not worth reading and doesn't serve it’s purpose, it’s not worth writing.
Every blogger wants to write the content that drives traffic for years. But is it possible? Yes, it is. The solution is to make the right balance and create interesting quality content that users love to read and Google love to index. Here are some tips that will help you with exactly that.
1. Planning! Planning! and Planning!!!
Proper planning and research is must when you are a digital marketer. Also prepare a Content calendar using which you can plan and strategize your content activities. It also helps you to plan your consistency, important dates and many more. It also forces marketers to research and explore relevant topic and keywords.
2. Don’t forget to create outlines :
By creating detailed outlines for you articles, blogs will help you to do advanced preparation and save time and effort. By doing this, you will be able to strategize your content both for users as well as for SEO. The outline basically contains three things -
- A catchy search engine friendly headline
- A set of keyword rich subheadings
- Main messages, ideas and thoughts for blogs
All these things can be optimized later but preparing this in advance will optimize your efforts.
3. Write for humans, not for robots :
There is a whole lot difference in finding your content and getting engaged with it. Instead of writing for search engines, prefer to write for the audience after all search engines won’t buy your product, people will. There is no use of writing boring, long content even if is SEO optimized as it won’t encourage users to buy your product. Many of the users won’t even read the whole content so again, what good it does? The process is very simple, you should write while keeping your audience in mind. Write for humans and when you are done, you can optimize it with keywords.
4. Make use of keywords properly :
The importance of keywords in SEO is not hidden from anyone. Many of the marketers make use of keywords in their content but what they don’t do is to properly utilize these keywords. Terms like keyword density, keyword prominence affect the ranking of your content in search engines. To that end, here are some questions you must ask yourself :
- Does your title contains main keyword?
- Have you used LSI keywords?
- Have you used long tail keywords?
5. Add interesting pictures :
Images are the trend now a days. Adding interesting and unique images to your content will bring life to it. People find images more attractive and engaging. So always make sure to use interesting high quality images. Also add alt text and set keyword as the descriptive file name. Apart from images, also make use of videos, gifs, infographics to make your content evergreen.
These five tips if used correctly, will make your content stand out and drive you traffic for years. What are the other content writing tips, you think I missed. Mention your content writing tips in the comments below.