As a marketer I often come across numerous blogs about how businesses can boost their digital marketing efforts, what are the latest digital marketing techniques and so on. But nobody tells you what you should NOT do. To that end, I have decided to pen down here five digital marketing mistakes that you should avoid
1. Ignoring the importance of mobile :
Mobile is the future we heard long time ago. But still most of the marketers haven't put this important aspect into their marketing strategies yet. People are rapidly migrating from desktops to mobile devices which implies that having a mobile friendly website is no longer an option. Marketers must need to opt for responsive design works food with all kind of devices. Apart from that they must put efforts to prepare a smooth experience for their mobile users.
2. Stuffing keywords in the content :
Google has changed its way to rank websites. One of the key changes it has made is to the way keywords are used in the content. Stuffing keywords in the content will not only rank down your website but can also penalize your website. Google now gives priority to unique and informative content. So if you are using duplicate content, filled up with keywords, on your website, it is something that can cause you great harm in near future.
3. Not including social media in your marketing strategy :
Social media has become an essential part of marketing strategies of every business and if you haven't embraced social media for your business, you are missing out a lot. Social media is an effective platform to expose your business in front of a grand audience and spread word about your business. You need to find out important social media networks as per your niche and must prepare an effective social media strategy for your business to boost maximum benefits.
4. Not tracking digital marketing efforts :
If you are tracking your digital marketing efforts, you are doing great but if you are not, start it today! Without measuring your marketing efforts, you won't be able to find out what works for your business and what not. By tracking your marketing efforts you can understand what works best for your business and make changes to the strategies which are not doing any good to you.
5. Ignoring A/B testing :
The only way to find out the best is to TRY & TEST. You must try new ideas and techniques for your business to explore the best. Ignoring A/B testing will limit your benefits. With A/B testing you can test your techniques on how to make your business grow and how to optimize your marketing efforts. For ex you can prepare two versions of home page and test out which one is better and then you can move forward with the better one and grow your business fastest.
As a digital marketer you should always know what to do and what not to do online. Avoiding above mentioned five mistakes will optimize your efforts and boost benefits. What are other mistakes digital marketers often make? Share your suggestions in the comments below.